Project Overview

Client: SkillsTrader

SkillsTrader is a dynamic app-based platform designed to connect tradespeople with high-quality employment opportunities. It offers a comprehensive suite of features, including a job board, an education portal, and a social media feed for sharing industry-related content and fostering community engagement.

As Marketing & Creative Manager, I led the development of diverse marketing assets and collaborated closely with the development team to enhance the app and website's user experience, ensuring the platform effectively served both job seekers and industry partners.

My Role

Art Direction, Graphic Design, UX/UI Design, Copywriting

Tools

Adobe Illustrator, InDesign & Photoshop, Figma

Opportunity

The skilled trades industry faces a growing need for streamlined employment opportunities, accessible education, and a sense of community. SkillsTrader set out to bridge this gap with an all-in-one platform, but to stand out in a competitive landscape, it needed a strong brand presence, compelling marketing assets, and an intuitive user experience.

This presented an opportunity to shape the platform’s growth by elevating its design, improving app usability, and crafting targeted campaigns to engage tradespeople and industry partners alike.

Key Outcomes