Project Overview

Client: MEOW Foundation

MEOW Foundation is a Calgary-based animal rescue and humane society that relies on individual donations to support its programs and services.

With the holiday season being a critical fundraising period, I led the execution of several successful cross-channel campaigns over three months, including direct mail and email outreach, to drive donations and amplify community support.

My Role

Art Direction, Graphic Design, Copywriting, Campaign Management

Tools

Adobe Illustrator, InDesign & Photoshop, GiveCloud, Constant Contact

Opportunity

Previous holiday campaigns had relied heavily on physical direct mail. For this campaign, I expanded the approach by integrating digital tools like email marketing, QR codes, and dedicated donation forms to reach a broader audience of potential donors.

I focused on designing materials that were seamless across both print and digital platforms, balancing accessibility with playful, fresh elements that stayed true to MEOW Foundation’s brand identity.

Key Outcomes